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Eddie
Money is going back to the future
- literally. 'Wanna Go Back,' due
March 13 on Big Deal/Warrior Records,
is the veteran rocker`s first new
recording in eight years and covers
13 rock and soul classics that
a 15-year-old Eddie Mahoney played
with his Brooklyn, N.Y., band the
Grapes of Wrath.
The
first single, Ray Charles` "You
Don`t Know Me," was just released
to radio, and the rest of the album
features such favorites as the
Young Rascals` "Good
Lovin`," the Foundations` "Build
Me Up Buttercup," Mitch Ryder`s "Jenny
Take a Ride" and the timely "Please
Please Please"/"Oh
Baby Don`t You Weep" James
Brown medley. "I selected
everything," says
Money, who duets with his 18-year-old
daughter Jesse on the Motown hit "Ain`t
No Mountain High Enough" and
Inez and Charlie Foxx`s "Mockingbird." "These
are, like, my favorite songs of
all time. It was just a thrill
to go back and do songs that taught
me how to sing. And all of a sudden,
people are interested in this album."
'Wanna
Go Back' - produced by the 57-year-old
singer and longtime keyboardist
Randy Forrester and recorded last
year with members of Tower of Power,
Starship and the Gregg Allman
Band - certainly comes at a fortuitous
time. Thanks to Hinder`s in concert
cover of Money`s 1986 smash "Take
Me Home Tonight," there`s
a buzz on the singer that he
hasn`t enjoyed since the very
end of the `80s. "I think
there`s a future here that Eddie
can resurface to and get back
on a plateau," says Jack
Ashton of Los Angeles-based Ashton
Consulting, who`s signed on as
a full-time adviser to Money.
The
key, Ashton says, is that Money
still remains an active radio
presence, particularly at classic
rock and AC formats. Despite the
lack of any new material since
1999`s 'Ready Eddie,' such two-
and three-decade-old hits as "Take
Me Home Tonight," "Two
Tickets to Paradise" and "Baby
Hold On" still enjoy heavy
recurrent rotations with upwards
of 300 or more spins per week,
according to Nielsen BDS.
"These
radio stations would not continue
to keep playing Eddie Money in
that kind of rotation unless
there was heavy callout on them," Ashton
notes, "which
means the adult audience Eddie
has is very aware of his ballads." And,
Ashton adds, it helps that "Eddie
has never stopped touring." In
fact, Money plays about 100 public
and private shows a year, according
to Forrester, who also helps
to manage the singer. He`s also
active in charity work for the
Elizabeth Glazer Pediatric AIDS
Foundation and other causes.
A vista of opportunities has
opened for Money in the wake
of Hinder`s tribute. Hinder itself
is considering recording "Take
Me Home Tonight" on its
next album and wants Money -
who sang it with the band onstage
in December in Los Angeles to
guest on the recording if it
does. Ashton says Sirius Satellite
Radio has approached Money about
doing a program, while VH1 has
broached the idea of him hosting
a game show. Ashton also feels
the Hinder hookup could be the
jumping-off point for a full-length
collaboration with younger admirers,
similar to Santana`s last three
albums. "I
think there`s a lot more of those
bands out there that are big
Eddie Money fans," Ashton
says. For now, however, the focus
is on 'Wanna Go Back,' which
Money`s team hopes to break initially
at AC radio. "We`ll
start with ['You Don`t Know Me']
and see where that goes," Warrior
Records chief Jim Ervin says. "If
you look at the recent success
of other artists like Rod Stewart
and Neil Diamond that are having
a resurgence right now, there`s
obviously a demographic interested
in buying great recordings by
heritage artists."For Money,
however, 'Wanna Go Back' already
feels like a success. "One
of the biggest thrills I had
was giving the guys from the
Grapes of Wrath a copy of this
record," he says. "They
flipped out. They couldn`t believe
it. These are all songs we did
together, so it was just a thrill
to give them a copy."
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